QT Hotel Signage

Conceived as an affordable boutique designer hotel, QT Gold Coast needed to balance it’s design credentials with a playful mix of quirky humour, retro surf culture and Miami catwalk cool.

We created everything from the nationwide masterbrand to the unique brand expression for the Gold Coast hotel,
individual sub-venue brands within the hotel as well as the overarching
signage and wayfinding. The modular internal wayfinding system utilises unexpected materials to provide a luxurious yet approachable feel, creating a memorable experience of the hotel.

As way as masterplanning and designing the complete signage schedule, a multi coloured skysign of the QT logo was created and utilises LED lighting technology to be constantly shifting and changing colours, resulting in a colourful new addition to the iconic Gold Coast skyline.

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